V2 brandnew

The Influencer Marketing Platform for brands and agencies.

Manage all your influencer activities in one place.

Get the Brandnew influencer app Download app store


Partner with the brands you love and earn money by creating sponsored content


Create a profile to gain exposure to brands. Your profile can be personalised with a bio and stats are updated daily.


Collaborate directly with brand partners. Manage all projects on your dashboard or on the go on mobile.


Get audience insights with our free analytics tools. Knowing more about your audience helps you create better content.

Manage all your campaigns on a central dashboard on web and iOS.


"We have worked with Brandnew IO in several campaigns mainly focused on Instagram. What we like about working with Brandnew is their professional approach while as a blogger we keep our artistic freedom."

Negin and Maurits - @negin_mirsalehi

"Brandnew knows how to connect advertisers and Instagramers with creative campaigns which are handled very professionally. They always respect the creative process and voice of photographers, therefore the results can be both commercial and artistic at the same time.”

Marion - @ladyvenom

"Working with Brandnew has always been a pleasure. As a blogger, it is important for me to always meet my readers interest and Brandnew always gave me freedom of decision, which made working with them a delight."

Luisa - @luisalion

About shadow

Brands & Agencies





Global Influencer Network

Find the most relevant influencer to target your audience.

Our network ranges from budding- to top tier influencers and is active across 60 markets.

We can reach 429.9 Million consumers worldwide



“Everyone wants to get into native advertising, yet everyone has a different definition as to what exactly that entails. Social media sites have it easy because any sponsored post, automatically blending into the site design, can hitch a ride on the native bandwagon. (...) Berlin-based Brandnew IO, which began in early 2013, provides a platform and service designed to help brands reach influencers on Instagram and Pinterest. (...)”

“(...) Pinterest is an ideal platform for discovering products and brands, leading to more customer conversions and purchases. For this reason, more and more brands are joining Pinterest to engage customers and develop a deeper understanding of their interests in order to provide more purchase opportunities. (...)”

"Anfang des Jahres berichtete Instagram von 200 Millionen Nutzern. Für Deutschland muss man von einem deutlich geringeren Wert ausgehen, der Verband Bitkom ermittelte in seiner letzten Social Media-Studie von 2013, dass nur sechs Prozent der deutschen Internetnutzer auf Instagram angemeldet sind. (...)”

“Die Fotoplattform Instagram ist besonders bei jungen Leuten beliebt, Unternehmen nutzen sie deshalb gern als kostenloses Werbemedium. Bisher verdient die Facebook-Tochter jedoch kein Geld. Das soll sich ändern. (...)”

“According to BI Intelligence, a huge shift in social media advertising budgets is expected and that revenue is headed towards native advertising. An estimated $11 billion dollars will be spent on social media advertising by 2017 and the native kind will represent 42% of this. (...)”

“Auf Plattformen wie Instagram und Pinterest entstehen neue Reichweiten und neue Stars. Der Amsterdamer Modebloggerin Negin Mirsalehi beispielsweise folgen bei Instagram fast 1,4 Millionen Menschen. Der Berliner Dienstleister Brandnew IO hat sie und 900 andere solcher Influencer in einem Netzwerk gebündelt. (...)”

“Brandnew, a Berlin-based startup that helps brands create native ad campaigns for Instagram and Pinterest, announced that it has raised a total of $1.9 million in seed funding. This includes a $1.1 million grant from the city of Berlin, as well as $845,000 from investors including PubliGroupe, Berlin Ventures, and Lukas Kirche. (...)”


Our team is based in Berlin, London and New York. Get in touch to find out more.

Francis Trapp

CEO & Founder

Łukasz Łażewski

CTO & Founder

Jonas Espvall


Krzysztof Kempiński

Backend Developer

Mariusz Pikula

Senior Developer

Anita Jaszewska

Software Developer

Alan Venegas

Software Developer

Dominik Zborowski

Frontend Developer

Mohammad Al Deek

UX/UI Designer

Brad Richards

Senior Product Manager

Saoirse Coghlan

Head of Operations

Hattie Blake

Influencer & Campaign Manager

Layla Sargent

Sr. Advertiser Relations Manager US & UK

Chris Bennett

Advertiser Relations Manager US

Ronny Harders

Sr. Advertiser Relations Manager DE

Sylvia Matzkowiak

Advertiser Relations Manager DE

Dina Taufig

Campaign Manager

Gill Ryder

Campaign Manager

Maria Moskvina

Communications & PR Manager

Philippa Russell

HR Manager

Wanna Join Brandnew?


How does it work?

We connect brands with influential users on Instagram and have curated the largest global influencer network. If you want to join us then simply apply and we will review your profile to see if it's a good fit.

As an influencer you receive a Brandnew account and this allows us to match you to campaigns and provide analytics of your Instagram account etc. It also stores your contact and payment details.

Once we have the perfect campaign for you, we will invite you via email to paticipate and you can choose to accept or decline.

What do the campaigns look like?

We work with various campaigns types and are constantly developing new, creative ways to deliver brand messages to followers. Depending on the campaign, you could receive a photo to share on your feed, be sent products which you can photograph in your own style or take part in storytelling campaigns, allowing you to get creative.

Why does my Instagram account have to be linked?

Linking your account with the Brandnew application allows us to keep you up to date with analytics and statistics of your Instagram. It also means we can track your participation in campaigns by reading likes and comments of campaign posts.

What do I do if I change my Instagram username?

If you change your Instagram username then please send us an email and let us know. It is important as we may have problems with tracking or inviting you to campaigns.

Will I lose control of my Instagram account?

Not at all. You will always have full control of your Instagram account, as we will have read-only access when you authorize your account. It’s totally up to you which campaigns you'd like to be part of and which photos you're willing to share.

How do I get paid?

Payments are processed using PayPal and within 30 days of the campaign end date. For this, we require your full name and address and PayPal details to be saved to your Brandnew account.

Influencer payments are based on your number of followers, number of campaign photos to be shared and the complexity of the campaign. Payments details are always clarified in the initial campaign invite and can vary from 20 USD to several 1000 USD depending on the campaign type.

Is it for free for me?

Yes, it’s totally free to be part of the Brandnew influencer network. In addition to your free account, we also provide you with statistics about your Instagram account.

Can I work with Brandnew if I am under 18?

Yes, you can. If you are under 18 and wish to take part in a campaign, you need to have the permission of your legal guardian. We will send you a letter which you would need to have signed and return to us.

Which brands do you work with?

We work with a list of well-known brands from various industries, such as fashion, design, automotive and lifestyle. We've worked with brands like adidas, Lufthansa, smart, Esprit, Mercedes, bebe More, Coca Cola, Ford, Asos and Uber, and we're always working hard to keep our list of clients growing and expanding.